Salem, Massachusetts

Hello, little ones.
Welcome to your
favorite corner
of Derby Street.

We're so glad you stopped by. Petite Étoile is a small, thoughtfully curated children's boutique right here in the heart of Salem — where every piece is chosen with care for your family.

A warmly lit children's boutique interior with neatly arranged clothing racks and soft natural light
Curated

Hand-picked styles

Derby Street

Salem, MA 01970

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Colorful children's clothing displayed on wooden racks inside a bright boutique
Our Story

A little shop with
big-hearted intentions.

Petite Étoile — French for "Little Star" — was born from a simple belief: that every child deserves to be dressed with the same care and attention you'd give yourself. We opened our doors on Derby Street with a mission to create a welcoming space where families can discover clothing and accessories they'll actually love.

Nothing here is mass-produced or impersonal. Every garment, every toy, every little accessory is selected by hand — for softness, for durability, for the way it looks on a real child. We're proud to be a neighborhood staple for Salem families, and we treat every visit like a welcome from an old friend.

Derby

Historic Salem

Little

Stars, big style

What We Carry

Curated with care

From first steps to school days, we carry pieces that grow with your child — and hold up through every adventure.

Toddler wearing a soft cotton dress in a natural outdoor setting

Children's Clothing

Soft fabrics, playful prints, and thoughtful designs for newborns through early elementary. Everyday wear that's as comfortable as it is charming.

Children's hair accessories and small bags arranged on a wooden surface

Accessories & Extras

Tiny hats, delicate bows, cozy socks, and the little details that make an outfit feel complete. Because the smallest touches matter most.

Wrapped children's gifts and toys displayed on a shelf with greenery

Gifts & Keepsakes

Milestone gifts, baby shower finds, and keepsake items you'll want to hold onto. Beautifully packaged and ready for any occasion.

Why Families Choose Us

The Petite Étoile difference

Hand-Selected

Every item is chosen by hand for quality, comfort, and style — not by a spreadsheet.

Family-Focused

A welcoming, unhurried space where kids and parents alike feel at home.

Right Here

On Derby Street, in the heart of Salem — easy to find, easy to love.

Special Occasions

From christenings to birthday parties, we have something special for every moment.

Visit Us

Come say hello

Our Address

318 Derby St
Salem, MA 01970

Call Us

(978) 745-2223

Get in Touch

We'd love to hear from you

Have a question about our collections, need sizing help, or just want to say hi? Drop us a line and we'll get back to you shortly.

Is this your business?This is my business